The Moca chair is an expression of British designer, Jasper Morrison's super normal approach to design, understated, useful and responsible. So Moca is nothing new or revolutionary, but it unites the accumulated skill of an experienced designer with Vitra's manufacturing expertise. The chair is so modest in appearance that it seems as of it has always existed. The combination of these aesthetic characteristics with particularly durable, high-quality materials guarantees an exceptionally long life for the Moca chair.
The Moca's base is composed of two tubular steel arcs with two plywood hulls covered in veneer mounted on top to form a comfortable seat and back with anatomical shapes. The clever design of the stacking protector attached between the seat and the back ensures optimal protection of the veneer surface. Moca meets all the usual safety standards so it can be used both in private settings and restaurants and other public spaces.
Born in London in 1959, Jasper Morrison studied at the Royal College of Art in London and continued his studies at the Berlin School of Fine Arts. In 1986, Jasper Morrison set up his own design studio in London. He attracted attention with the clear concepts of his installations "Reuters News Center" at documenta 8 in Kassel and "Some new items for the home" at the DAAD gallery in Berlin, which presented objects with highly refined lines in reaction to the formal exuberance of postmodernism. He became the pioneer of the "New Simplicity": a concept translated into a design imbued with simplicity and seriousness. His furniture creations include lamps, interior accessories and textiles, as well as a tramway for the city of Hanover and a bus stop for the Vitra site. Jasper Morrison adopts a rationalist approach to manufacturing processes and advocates an aesthetic devoid of superfluous details. This 'super normal' design has won over many manufacturers (Canon, Sony) and design brands such as Alessi, Flos (the Glo-Ball lamp), Cappellini (the surprising Thinking Man's Chair), SCP and Vitra, which gives a prominent place to its pieces in the Vitra Home range, including the Cork stools in natural cork.
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VITRA
Vitra was founded in 1950 by Willi Fehlbaum and Erika Fehlbaum. The design furniture company Vitra is located near Basel, in Switzerland. Starting in 1981, the brand Vitra expanded and opened many subsidiaries around the world. The founders spotted the Eames chairs, including the Eames armchairs, the Vitra tables and the office chairs created by Charles and Ray Eames, Antonio Citterio or also the Bouroullec brothers.