AND TRADITION

And Tradition is a Danish brand founded in 2010 by Martin Kornbek Hansen. The brand offers furniture, lighting, and accessories from the 1 ...930s to the present day. And Tradition designs practical pieces for everyday use. And Tradition adapts this heritage to contemporary design, redefining and reinventing materials and shapes, while respecting nature, which provides the essential raw materials. The company does not hesitate to reissue classics, such as the lighting designs of Verner Panton, including the collection of Flowerpot Table Lamps and Flowerpot Pendants. Innovation is at the heart of the creative process at And Tradition. In fact, And Tradition incorporates Nordic beauty into today’s style. The collective of designers seeks to bridge the gap between industrial processes and traditional crafts. Great importance is placed on raw materials and their potential to design elegant forms. The use of original materials and recent techniques is crucial at And Tradition to offer timeless products of good quality and maximize their longevity. Whether for remodeling, reinventing, or redefining contemporary design, And Tradition shares the following vision: the future lies in creating products meant to last. Believing in sustainable design means creating intelligent designs that perfectly combine functional and emotional values. And Tradition enjoys rethinking the potential of materials by pushing the boundaries of plastic and creating objects whose shaping can go through both industrial and artisanal processes. Materials like oak are used, as seen in the Pavilion chair. This chair has a light and graceful silhouette from every angle. Thanks to its slim armrests and legs, an airy sensation is evoked. And Tradition aims to create a new and unique aesthetic. The Nordic design of And Tradition is timeless, built on transmission, sharing, and an eco-responsible approach. The brand offers timeless design and creates a bridge between the past and the future. Read more

With these actions, And Tradition aims to offer design enthusiasts the best of design. The brand is expanding its range and collaborating with renowned contemporary designers such as Benjamin Hubert and Mia Hamborg. And Tradition continues to reissue design classics like the Bellevue lamp by Arne Jacobsen. And Tradition prioritizes simplicity, functionality, and comfort, characteristics of Scandinavian design, to fit into all interiors. The Danish brand is also known for products such as the JH1 chair, the AJ7 floor lamp, the iconic BH1 suspension, or the famous Little Petra armchair. Designed in 1938, architect Viggo Boessen did not expect such success. In fact, the Little Petra armchair was a precursor to the Danish modernist movement that followed. Significant work was done to ensure the best comfort, from the seat to the finish of the upholstery. Internationally renowned designers work alongside the leading figures of Scandinavian design, like And Tradition. "We connect with the old masters while making space for new designers to define future classics." And Tradition seeks timeless beauty and quality born from tradition and innovation. The brand And Tradition sees a connection between the old masters who were avant-garde in their time and today’s designers who are creating new icons for tomorrow. The company’s mission is to reinvent and reshape materials to find a unique position in the market. The entire And Tradition collection is available at SILVERA. If you cannot find the desired product, contact us via the form. Contact us to schedule an appointment at our showrooms in Paris, Lyon, Marseille, Bordeaux, Cannes, and London.